Building the HMH Fashion TikTok Channel
HMH Fashion is a brand specializing in the production of office skirts, previously focusing solely on traditional business methods. To meet the growing demand for expanding online sales channels and promoting the brand, HMH collaborated with Digimat to create its first TikTok channel. Digimat provided content strategy and developed the TikTok channel over the course of two months.
Customer
HMH Fashion
Career
Business
Deployment service
Building a TikTok Channel
Deployment time
From October
Introducing Customers
HMH Fashion is a factory specializing in the production of office skirts, offering elegance and professionalism for women in the workplace. With the perfect blend of style and professionalism, HMH’s designs help modern women feel confident and stand out.
Current customer status
Marketing online
0%Previously, the client primarily operated through traditional business methods and had no online channels. Their ability to reach new customers and expand the market was limited, mainly relying on regular customers and word-of-mouth, without fully tapping into the potential of online platforms.
Desired Goal
The client aims to leverage TikTok as their first channel for brand promotion and online sales to expand reach and attract more potential customers. This is an important first step for HMH to transition from traditional business methods to an online platform.
Challenge
The client lacks a clear direction for TikTok content, making it challenging to develop initial strategies and provide consultation. This requires the team to conduct thorough research on the market, target audience, and current trends to determine an appropriate approach.
The content must be designed to both reflect the brand’s identity and attract potential customers. This presents a significant challenge, requiring creativity and careful consideration to ensure effective communication.
DIGIMAT’S Solution
Digimat implemented a content strategy for the client by creating humorous video concepts that tell relatable everyday stories while incorporating HMH’s skirt products. These videos also include styling tips, making them engaging and appealing. This type of content resonates well with TikTok audiences, helping to boost interaction and capture viewers’ attention effectively.
Result
After one month of channel development:
– Followers: Gained over 3.4K followers in just half a month.
– Average views per video: Reached 1.1K views.
– New customers: Attracted a number of new customers who became aware of HMH through the TikTok channel.
Our testimonial
Customer testimonials about us
The website is designed beautifully and modernly, easy to customize and use. The design team is very professional, always listens to our requests and provides reasonable solutions. I am very satisfied with the results.
Our testimonial
Customer testimonials about us
Digimat's team is very enthusiastic and friendly. During the filming for our TikTok channel, they provided us with a lot of support to achieve the best results.
Our testimonial
Customer testimonials about us
I've been using Digimat's Fanpage management and care service for 6 months. I've noticed a significant improvement in our monthly revenue thanks to the connection with customers through the fanpage. Your team is very professional.
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