Facebook Ad Campaign for DHAN Express
The Facebook ad campaign for DHAN Express aims to promote its safe and fast international shipping services. Digimat optimized the content and targeted audiences to ensure better reach and effectiveness in engaging potential customers.
Customer
DHAN Express
Career
Shipping Services
Deployment service
Facebook Ads
Deployment time
From October
Introducing Customers
Current customer status
Fanpage
0%DHAN Express already has a regularly maintained fan page with a stable number of followers, but it is restricted and unable to run ads directly on that page.
Desired Goal
The client aims to promote safe and fast international shipping services to the following target audience:
– Location: Ho Chi Minh City and the Mekong Delta provinces.
– Characteristics: Vietnamese expatriates in the USA, Australia, and Canada, mainly women with a need to send goods abroad.
– Age: 22 years and older.
Challenge
Advertising restrictions since July 5th.
Violations of Facebook's policies.
Outstanding advertising budget debt.
DIGIMAT’S Solution
DIGIMAT has decided to run ads on a different fan page of DHAN Express to avoid the issues with the current page. At the same time, the team is optimizing ad content and adjusting targeting strategies to ensure better effectiveness in reaching potential customers.
Result
A steady flow of messages has been recorded, targeting the right customer segment with a need for shipping services in the Mekong Delta and Ho Chi Minh City areas.